The stage is set for an electrifying conclusion to the 2024 Formula 1 season as Mastercard and McLaren Racing join forces to bring unforgettable fan experiences to the Abu Dhabi Grand Prix. This collaboration builds on their multiyear partnership, which began with a spectacular launch last month in Las Vegas.
Fans and Mastercard cardholders attending the Yas Marina Circuit can look forward to a series of Priceless Experiences, specially curated to connect them with the adrenaline and glamour of Formula 1. At the heart of the activations is the Mastercard Experience Billboard, a first-of-its-kind feature that will host exclusive meet-and-greet sessions with McLaren legend Mika Häkkinen, insights from McLaren Racing CEO Zak Brown, and even appearances by cricket icon Wasim Akram.
For fans seeking up-to-the-minute event updates and the full schedule, Mastercard’s Instagram account (@MastercardArabia) offers a gateway to all the action.
“Fueling Passion with Priceless Experiences”
Raja Rajamannar, Mastercard’s chief marketing and communications officer, highlighted the synergy between Mastercard’s mission and the spirit of Formula 1:
“We are thrilled to join McLaren and its dedicated fanbase at the Abu Dhabi Grand Prix, blending passion, innovation, and Priceless moments. Through this partnership, we’re giving fans unprecedented opportunities to experience the excitement of Formula 1 in ways they’ve never imagined.”
Louise McEwen, chief marketing officer of McLaren Racing, echoed these sentiments:
“The Abu Dhabi Grand Prix is a highlight of the F1 calendar, and our collaboration with Mastercard enhances this extraordinary event. By combining our shared passion for unforgettable moments, we’re reshaping how fans engage with the sport.”
Beyond the Track
The Mastercard-McLaren partnership extends far beyond race day. Through exclusive offerings on priceless.com, cardholders will gain access to experiences that blend racing excitement with music, entertainment, and culinary arts. This approach deepens fan engagement, creating immersive opportunities that cater to diverse interests.
As the Abu Dhabi Grand Prix draws the curtain on the 2024 Formula 1 season, Mastercard and McLaren Racing are ensuring it’s a finale fans will never forget—where passion meets innovation and memories are made.
