Rusana Husieva’s entrepreneurial journey reflects the timeless values of hard work, self-belief, and adaptability. Growing up in a small Ukrainian village taught her that effort and dedication, much like tending a garden, eventually bear fruit. Today, she’s turned that lesson into a thriving business career, running her own beauty salon in Dubai and preparing to launch a gel polish brand. Let’s explore the key milestones and principles that have shaped her inspiring path.
Nurtured by Nature: Lessons from a Village Childhood
Life in rural Ukraine was Rusana’s first classroom. Surrounded by gardens and harvest seasons, she learned the value of daily effort early on. “First, you work hard every day, and later you get the results,” she says. “In the village, it was fruits and vegetables; in business, it’s money.”
This understanding of consistent hard work became the bedrock of her success. Whether she’s planting the seeds for business growth or perfecting her nail art, the lesson remains the same: patience and effort are non-negotiable.
A Love for Beauty: From Childhood Fascination to Career Fulfillment
Rusana’s passion for the beauty industry began long before it became her profession. At the age of five, she experienced her first manicure—a seemingly small moment that planted the seed for her lifelong love of beauty.
“It felt like a spontaneous decision to pursue nails, but really, it was just a part of the beauty world I always loved,” Rusana recalls. What started as a childhood fascination soon evolved into a full-blown career. With every client and every nail design, her confidence and passion grew stronger.
Turning Passion into Business: Building a Beauty Empire in Dubai
After starting her career in Ukraine in 2014, Rusana quickly made a name for herself. Women booked appointments with her months in advance, recognizing her talent and dedication. But in 2018, she relocated to Dubai—a bold move that brought new challenges.
“The nail industry here was so different,” Rusana admits. Adjusting to a new market required flexibility and courage. Then, in 2022, she opened her first salon in Dubai, a feat that took 11 long months of renovation and preparation. Transitioning from an employee to a business owner was daunting, but it was a challenge she embraced wholeheartedly.
A Journey of Personal and Professional Growth
Rusana’s transformation is not limited to her business ventures. Over the past two years, she has also undergone a personal journey, losing 32 kilograms—a testament to her discipline and perseverance. “Just like in business, personal growth requires commitment,” she reflects.
Her salon now employs more than 30 people and has recently expanded with a new hairdressing section. The goal is to offer a complete beauty experience, where clients leave feeling transformed from head to toe. “When a woman comes in, she leaves with a full new look,” Rusana says, describing her vision for the salon.
Looking Ahead: Launching a New Gel Polish Brand
Beyond her salon business, Rusana is preparing to launch a gel polish brand—one she describes as a “new generation of gel polish.” Set to debut in a month, this venture reflects her ambition to not just participate in the beauty industry but to lead it.
Her long-term vision is to grow the brand beyond Dubai and set trends on a global scale. “This is just the beginning,” she says, confident that her products will leave a lasting impact.
Lessons in Leadership: Building the Right Team
Throughout her career, Rusana has learned that the right team can make or break a business. Early mistakes taught her that skills alone aren’t enough—personal qualities and shared values are equally important. “Keeping someone on the team just because they’re talented can backfire,” she warns. “It’s the team’s chemistry and trust that keep things running smoothly.”
Her leadership philosophy is clear: build a team with heart, not just skill.
Defining Success: Happiness as the Ultimate Goal
For Rusana, success isn’t measured solely by financial achievements. “Real success is finding happiness,” she says. Whether it’s personal growth, career milestones, or creating a positive impact on others, her definition of success revolves around joy and fulfillment.
Every few years, she embarks on a new journey that changes her life for the better—whether it’s a business challenge, a fitness goal, or a personal transformation. This mindset keeps her grounded and motivated, even in the face of obstacles.
Inspiring a Legacy: Empowerment Through Beauty
Looking to the future, Rusana hopes to leave a lasting impact on the beauty industry. Her vision extends beyond profit—she wants to empower people to feel beautiful and confident. Through her salon and upcoming gel polish brand, she aims to inspire creativity and self-expression.
Her journey is far from over, but one thing is certain: Rusana Husieva’s story is a powerful reminder that passion, perseverance, and positivity are the keys to long-term success. As she continues to grow her business empire, her story serves as a beacon of inspiration for aspiring entrepreneurs everywhere.
Final Thoughts: Overcoming Challenges, One Step at a Time
From a small village in Ukraine to the bustling streets of Dubai, Rusana’s journey has been anything but ordinary. Her success is built on the foundation of persistence, passion, and the courage to embrace change. Whether she’s managing a salon, developing a new product, or building a strong team, Rusana’s story proves that with hard work and the right mindset, anything is possible.
Her advice to others? Focus on the positive, learn from every challenge, and never stop pursuing what makes you happy. That’s the real secret to success.
