A bold blend of personal reinvention and luxury branding, Sheikha Mahra Bint Mohammed Bin Rashid Al Maktoumhas unveiled her latest creation — the ‘Divorce’ perfume — alongside the debut of her new lifestyle brand, Mahram 1.
The daughter of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, first teased the fragrance on social media last week. Now, the official www.mahram1.com website is live, offering the full product line and pricing.
At the heart of the launch is the Divorce Perfume, retailing at AED 1,000 ($272). Described as a scent that embodies “confidence and new beginnings,” it’s a fragrance that tells a story of elegance, strength, and transformation. The release comes shortly after Sheikha Mahra publicly confirmed her separation from Sheikh Mana Bin Mohammed Bin Rashid Bin Mana Al Maktoum in July — turning a personal milestone into a powerful statement.
The Mahram 1 collection also features:
- Glitter Powder – AED 716 ($195): Ultra-fine and shimmer-infused, delivering a luminous finish perfect for both daytime sophistication and evening glamour.
- Hair & Body Spray – AED 604 ($164): A refreshing, versatile mist that leaves hair and skin subtly scented and invigorated all day.
With Mahram 1, Sheikha Mahra steps confidently into the world of high-end beauty, blending luxury with empowerment — and inviting the world to celebrate change in style
