Skims — the globally acclaimed shapewear and lifestyle brand founded by Kim Kardashian — is making a bold entrance into the Middle East’s men’s fashion scene with the launch of its first-ever men’s pop-up store in the region.
Set within the prestigious Mall of the Emirates, this exclusive pop-up experience is presented in collaboration with Ounass, the leading luxury e-commerce platform in the Middle East. The launch marks a significant milestone for the brand as it expands beyond women’s apparel into the menswear market.
A New Chapter for Skims: Comfort Meets Style for Men
Designed for the modern man, the Skims Men’s collection combines elevated comfort with effortless style. The pop-up will showcase a curated range of wardrobe essentials — from ultra-soft loungewear and base layers to sleek performance wear — ideal for everyday wear, travel, or active lifestyles.
Crafted with precision and purpose, each piece reflects the brand’s commitment to functionality, fit, and fabric innovation — qualities that have defined Skims as a leader in the global apparel industry.
Ounass x Skims: Bringing Global Fashion to Dubai
The collaboration with Ounass highlights a shared mission to bring the world’s most sought-after fashion labels to discerning consumers in the GCC. By hosting the Skims Men’s debut at one of Dubai’s most visited luxury destinations, the pop-up offers an immersive and elevated shopping experience for fashion-forward individuals.
Whether you’re seeking elevated basics or versatile lifestyle wear, the Skims Men’s pop-up at Mall of the Emirates is a must-visit destination for those looking to refresh their wardrobe with premium, high-performance essentials.
