Dubai, UAE – June 1, 2024 – In a groundbreaking move that is set to redefine automotive services in the UAE, MySyara, a leading digital car servicing platform, has partnered with Mobil, the global leader in automotive lubricants, to launch the UAE’s first cloud garage network. This innovative initiative aims to elevate customer experience by introducing a state-of-the-art, cloud-based approach to automotive care, marking a significant leap forward in the industry.
The Evolution of Automotive Care in the Digital Age
As the automotive industry undergoes rapid transformation, driven by advancements in technology and evolving consumer expectations, traditional car servicing methods are becoming increasingly outdated. Modern car owners demand more convenience, transparency, and efficiency in how their vehicles are maintained and serviced. Recognizing this shift, MySyara and Mobil UAE have come together to create a solution that addresses these needs by seamlessly integrating digital technology with automotive services.
The newly introduced cloud garages will provide a unique blend of online and offline services, allowing customers to book appointments, schedule services, arrange for vehicle pick-up and drop-off, and monitor the progress of their vehicle’s servicing in real-time, all through the MySyara mobile application. This holistic approach ensures that customers can enjoy a hassle-free experience from start to finish, without the need to visit a traditional garage.
A Vision for the Future: 20 Cloud Garages by 2025
The partnership between MySyara and Mobil UAE is ambitious, with a clear vision to revolutionize the automotive service industry in the region. By the end of 2025, the companies plan to open 20 cloud garages across the UAE, making this innovative service accessible to a wide range of customers. With four cloud garages already operational, this initiative is well underway, promising to set a new standard for automotive care in the Middle East.
Anser Latheef, Co-founder of MySyara, emphasized the importance of this collaboration in achieving their mission to simplify the automotive experience for car owners. “At MySyara, our mission is to simplify the automotive experience for car owners. We are steering away from traditional car servicing and adopting an innovative approach to automotive care that’s tailored to the needs of today’s consumers. Together with Mobil UAE, we are looking forward to introducing this revolutionary concept in the region that will not only deliver unmatched value to our customers but also set a new standard for automotive care in the UAE,” Latheef stated.
Why Cloud Garages? The Benefits of Digital Integration
The concept of cloud garages is a significant departure from the traditional car service model. It leverages the power of digital technology to create a more efficient, transparent, and customer-centric service. Here’s how:
- Seamless Integration of Services: The MySyara mobile app serves as the central hub for all services. Customers can easily book appointments, choose their preferred services, and even opt for additional features such as car detailing or tire replacement. The entire process is designed to be user-friendly, ensuring that even those who are not tech-savvy can navigate the app with ease.
- Real-Time Monitoring: One of the most innovative features of the cloud garages is the ability for customers to monitor the progress of their vehicle’s servicing in real-time. This feature not only provides peace of mind but also adds a layer of transparency that is often missing in traditional car servicing.
- Convenience and Flexibility: The cloud garages are equipped with state-of-the-art workshops manned by highly skilled technicians. These garages are strategically located across the UAE, ensuring that customers have easy access to top-notch automotive services. The option for vehicle pick-up and drop-off adds an extra level of convenience, allowing customers to go about their day without any disruptions.
- Cost-Effective Solutions: By integrating digital technology with automotive services, MySyara and Mobil UAE can offer more competitive pricing. The efficiencies gained through this model allow for cost savings that are passed on to the customers, making high-quality car care more affordable.
The Role of Mobil UAE: A Partnership Built on Quality and Innovation
Mobil UAE, a name synonymous with quality and innovation in the automotive lubricants industry, plays a crucial role in this partnership. The integration of Mobil 1 products into MySyara’s service offerings ensures that customers receive the best possible care for their vehicles. Mobil 1 is recognized globally as the leading synthetic motor oil brand, known for its superior engine protection, premium quality, and cutting-edge technology.
Philippe Dupin, General Manager of Mobil UAE, highlighted the significance of this collaboration: “Mobil 1 is the world’s leading synthetic motor oil brand and we have been a decades-long leader in engine protection, premium quality, iconic performance, technology and innovation. By combining our Mobil 1 products with MySyara’s innovative car servicing techniques, our customers will be receiving the best of both worlds’ experience.”
This partnership is not just about enhancing customer experience; it’s about setting a new benchmark in the automotive service industry. The five-year agreement between MySyara and Mobil UAE is a testament to their commitment to innovation and excellence. The companies have also renewed a five-year agreement to provide premium vehicle lubricants, further solidifying their long-term collaboration.
Transforming the Automotive Industry in the UAE
The launch of the cloud garage network is a transformative leap forward for the automotive industry in the UAE. It represents a shift towards a more customer-centric approach, where convenience, transparency, and quality are prioritized. This initiative is expected to have a ripple effect across the region, inspiring other companies to explore similar models that leverage digital technology to enhance customer experience.
Moreover, the introduction of cloud garages is likely to contribute to the UAE’s vision of becoming a global hub for innovation and technology. As the country continues to embrace digital transformation across various sectors, the automotive industry is poised to be a key player in this evolution.
MySyara: A Journey of Growth and Innovation
Since its inception in 2019, MySyara has undergone a remarkable transformation. What began as a start-up offering doorstep car care has evolved into a fully integrated automotive company that provides a comprehensive range of services. These include preventative and corrective car service, spare parts distribution, and fleet management. MySyara’s journey is a testament to its ability to adapt to changing market dynamics and its unwavering commitment to customer satisfaction.
The company’s growth is driven by its focus on innovation and its ability to anticipate and meet the needs of modern car owners. By continuously enhancing its service offerings and embracing new technologies, MySyara has positioned itself as a leader in the automotive service industry.
The Road Ahead: A Vision for the Future
As MySyara and Mobil UAE continue to roll out their cloud garage network, the future of automotive care in the UAE looks promising. The companies are committed to expanding their services and ensuring that customers across the region have access to top-quality automotive care. With plans to open 20 cloud garages by 2025, this initiative is set to revolutionize the way car owners maintain and service their vehicles.
The introduction of cloud garages is just the beginning. Both MySyara and Mobil UAE are dedicated to exploring new ways to enhance customer experience, whether through the introduction of new services, the integration of cutting-edge technology, or the expansion of their network to other regions.
Conclusion
The launch of the first cloud garage network in the UAE is a significant milestone for MySyara and Mobil UAE, as well as for the broader automotive service industry. It represents a bold step towards a future where automotive care is more convenient, transparent, and customer-focused. As these two industry leaders continue to innovate and set new standards, car owners in the UAE can look forward to a new era of automotive care that meets the demands of the digital age.
MySyara Boilerplate: Launched in 2019, MySyara is a pioneering digital car servicing platform that provides comprehensive automotive services across the UAE. With a focus on convenience, transparency, and quality, MySyara offers a range of services, including preventative and corrective maintenance, spare parts distribution, and fleet management, all accessible through a user-friendly mobile app. MySyara’s mission is to simplify the automotive experience for car owners by integrating innovative technology with expert care.
Press Contact: Ashish Patil
Co-founder & CTO
MySyara
Email: ashish@mysyara.com
Phone: +971 55 899 6935
