Sneakerheads and serious runners, take note—New Balance just dropped two game-changing silhouettes in the UAE, and they’re as sleek as they are smart.
The ABZORB 2010 and ABZORB 2000 are the latest in a long legacy of innovation from the brand, combining decades-old cushioning tech with fresh, fashion-forward design. Officially launched on June 12, 2025, across select UAE retailers, these models mark a bold return of the classic ABZORB technology, first introduced in 1993—and they’ve never looked better.
Tech That Stands the Test of Time
At the heart of both models is ABZORB, a shock-absorbing, energy-returning technology that revolutionized running shoes when it first appeared. These new iterations stay true to the core while introducing next-level updates to meet the demands of today’s multi-tasking wearers—whether on the track or on the street.
Meet the ABZORB 2010: A Powerhouse for Performance and Lifestyle
The ABZORB 2010 is built for movement but styled for everyday wear. Think sport-tech meets urban flair:
- Diamond-Knit Mesh Upper – breathable and flexible, perfect for high-intensity sessions.
- Nubuck and Synthetic Overlays – durable, yet refined.
- Dual ABZORB Midsole – with added SBS cushioning for superior comfort and support at both heel and forefoot.
- TPU Stability Web Shank – keeps your stride steady, even on uneven terrain.
- Reflective Accents – for those who run after hours.
This model is designed for the hybrid consumer—those who demand performance, but also want a shoe that turns heads.
ABZORB 2000: Clean, Sleek, and Built for the Everyday Athlete
If minimalism with a tech twist is more your thing, the ABZORB 2000 might be your perfect fit. This silhouette draws subtle inspiration from 2000s-era runners but elevates the look with sculpted lines and modern construction.
- Lightweight Mesh Upper with Printed Overlays – a streamlined silhouette that offers both support and breathability.
- Full-Length ABZORB Sole Unit – responsive and plush, ideal for everything from gym sessions to street strolls.
- Segmented Outsole – allows for enhanced flexibility and a natural stride.
- Modern Midsole Sculpting – aesthetic meets function.
The Design Philosophy: Then Meets Now
According to Charlotte Lee, Design Manager at New Balance, the design goal was clear: bridge the gap between legacy and innovation. The ABZORB 2000, in particular, nods to early-2000s running style while delivering a bold, modern upgrade—an aesthetic that resonates with both nostalgic sneaker fans and today’s fashion-forward consumers.
Available Now in the UAE
Both the ABZORB 2010 and ABZORB 2000 retail at AED 899, and are available now at select New Balance stores and premium sneaker retailers across the UAE.
Their arrival comes at a time when demand for performance-meets-style footwear is surging, especially in the Middle East, where the focus on wellness, fitness, and athleisure continues to grow.
The Bigger Picture: Footwear That Does It All
Today’s consumers are after more than just function—they want style, identity, and tech in one package. New Balance hits that sweet spot with these new ABZORB models. Whether you’re a dedicated runner or a trend-conscious urban explorer, these sneakers are built to fit your lifestyle and keep up with your pace.
Final Step: Try Them On
With the launch of the ABZORB 2010 and 2000, New Balance once again proves it’s not just keeping up with the footwear game—it’s shaping it.
Two shoes. One mission: Deliver comfort, performance, and style, all in one stride.
