ARMAF has officially unveiled its latest fragrance, Club de Nuit Timeless, with an exclusive launch experience at Puy du Fou España in Toledo, Spain, on 2 November 2026. Bringing together history, culture, entertainment and fragrance, the two-day private event offered guests an unforgettable introduction to the brand’s newest creation.
The historic attraction was transformed into an exclusive setting for the unveiling, with its architecture, landscapes and atmosphere reflecting the fragrance’s central theme: timeless character and expressions that transcend generations.
The evening began with an immersive journey through Spanish history, featuring some of Puy du Fou España’s celebrated theatrical productions. Guests experienced El Misterio de Sorbaces, a spectacular performance combining elaborate staging, live entertainment and dramatic storytelling inspired by Spain’s rich cultural heritage.
One of the evening’s biggest highlights was El Sueño de Toledo, an expansive open-air production that took guests through significant moments in Spanish history. Featuring grand-scale performances, intricate choreography, music and impressive visual effects, the show created a spectacular blend of history, theatre and entertainment.
As the performances concluded, the celebration transitioned into a contemporary fragrance experience. The programme featured theatrical acts, dance performances and a surprise flash mob, leading into the exclusive presentation of ARMAF Club de Nuit Timeless.
The unveiling was followed by an immersive after-show celebration, bringing together live entertainment, curated catering, music and DJ performances. With sound and lighting transforming the venue into a vibrant celebration space, guests had the opportunity to experience the fragrance launch in a distinctive setting.
With Club de Nuit Timeless, ARMAF brings its latest fragrance to the spotlight through an experience that celebrates heritage, individuality and enduring character, combining the world of perfumery with the magic of culture and entertainment.
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