Dubai is about to welcome a new style icon—not on the runway, but on the skyline. ELLE, the globally renowned fashion and lifestyle brand owned by France’s Lagardère Group, is bringing its signature aesthetic to the Middle East through a landmark partnership with Dubai-based ANAX Developments.
Following the success of its first branded residential tower in Miami, ELLE has set its sights on Dubai Islands for its second global project—and its first in the region. The exclusive development, ELLE Residences Dubai Islands, is designed to become a bold architectural statement, merging fashion-forward design with coastal luxury living.
At a ceremonial signing held recently, Satish Sanpal, Chairman of ANAX Holding, and François Coruzzi, CEO of ELLE International Licenses, formalized the partnership that will see this vision come to life. The collaboration underscores ELLE’s commitment to expanding its lifestyle footprint beyond print and runway—and into aspirational living.
A Design-Driven Collaboration
The project will be conceptualized and executed by The One Atelier, the design firm behind luxury residences for names like Dolce & Gabbana and Fendi Casa. Adding a unique creative layer is ARQUINAUT, the design studio that originally created the ELLE Residences concept and will direct both architecture and interiors.
This collective effort promises a residence that fuses Parisian elegance with Dubai’s vibrant, modern spirit—curated for individuals who appreciate form, function, and flair in equal measure.
Living the ELLE Lifestyle
From chic interiors to holistic wellness zones and curated social spaces, every element of ELLE Residences is designed to reflect the brand’s DNA: style, sophistication, and individuality. Residents can expect beachfront views, proximity to retail and cultural landmarks, and a seamless connection between fashion and daily life.
“Dubai is the perfect canvas for this next chapter,” said Satish Sanpal. “Together with ELLE, we’re creating more than homes—we’re shaping a lifestyle inspired by creativity and conscious living.”
Constance Benqué, CEO of ELLE International, echoed the sentiment: “This isn’t just a development. It’s an expression of joy, purpose, and French flair—infused with the bold energy of Dubai.”
A Global Vision with Local Expertise
ANAX Developments, known for its luxury-forward portfolio and strong grasp of Dubai’s real estate pulse, offers the perfect partnership for ELLE’s regional debut. Marketing and international outreach will be led by PIXL Global, a specialist agency focused on branded residences across the UAE, UK, and US.
“This project sets a new benchmark,” said PIXL Global’s CEO, Imran Khan. “With two visionary brands coming together, the outcome will be both culturally relevant and commercially rewarding.”
A New Chapter in Branded Living
Set against the backdrop of Dubai Islands, ELLE Residences is not just about where you live—it’s about how you live. With fashion as its foundation and innovation at its heart, this project redefines luxury in the Middle East, turning everyday living into a curated, meaningful experience.
